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Where To Buy BT21 And BTS Merchandise In London

June 14, 2019

[*Updated December 2019 - with Kpop birthday cafe events and two store updates*]


In December last year, I wrote about where to buy BT21 and BTS merchandise in Seoul and I also wrote about BT21 themed cafes operating as part of Line Friends BT21 merchandise.


Whilst USA market has second official BT21 store opening soon AND international shipping, Europe is pretty much doomed to inflated double prices from Amazon and eBay resellers.


London was briefly blessed with BT21 pop-up store that operated in the week when BTS had their two Wembley concerts.



Whilst BT21 pop up shop had some cute London specific items, it was lacking “standard” Official BT21 merchandise.



BT21 Pop-up shop also returned back for three weekends in November 2019 with a limited amount of apparel, posters and mugs.


With a bit of luck, you can now finally buy official BT21 merchandise and official + unofficial BTS and selected other Kpop groups merchandise in London as well.


Where to buy BT21 and BTS merchandise in London:


1. Oseyo Chinatown Branch London



Oseyo is Korean food and culture hub with multiple stores all across London that now also stocks some Line Friends merchandise.


That time I visited Kim Seokjin's restaurant in Seoul.


Oseyo Chinatown branch in London stocks about two and a half racks of CDs, posters, stationery, towels, books and other bits and bobs. 



Prices of BT21 merchandise are about double what you would pay in Line Friends Store in Korea and in line of what you would pay on eBay, Amazon, Etsy, and Instagram to unofficial resellers.


The stock is not consistent and it varies, at my last visit, there were mostly CDs, posters and some BT21 socks for sale. 




BT21 Flake Masking Tape RJ - £7.35

BT21 Standing Sticky Memo-Pad RJ - £5.59 

BT21 Pop-Up Card RJ - £3.69

BT21 4 Pencil Set - £3.99 


Oseyo Chinatown

Address: 73-75 Charing Cross Rd, London WC2H 0NE

Opening Times: 9 AM - 9 PM 

Oseyo Website


Closest tube stations:

1 minute walk from Leicester Square Station tube station

5 minute walk from Covent Garden tube station

7 minute walk from Tottenham Court Road tube station 



2. SOKOLLAB Soho Store


Sokollab is online K-Beauty and K-Pop store with a pop-up shop located next to Soho Square Gardens (and right across the street from my favourite bibimbap restaurant Bibimbap Soho).


Besides K-beauty and K-Pop albums, they also occasionally sell odd BT21 merchandise like these mini table top cut outs that can also be bought from their online store.



Sokollab now has a limited selection of BT21 products available online and in physical store. I've heard there might be more products coming in the future... Fingers crossed!

SOKOLLAB is located about five minutes walk away from the Oseyo Soho (Chinatown branch). I would say the SOKOLLAB pricing is closer to the original prices and more affordable than Oseyo one.



Address: 59B Greek Street, Soho, London W1D 3DZ

Opening Times: Monday - Saturday, 12:00 -7:30 PM, Sunday 12:00 - 6:00 PM 



Closest tube stations:

1 minute walk from Leicester Square Station tube station

5 minute walk from Covent Garden tube station

7 minute walk from Tottenham Court Road tube station 


3. HMV


This music retailer (various locations) stocks: BTS CDs, calendar and posters. They also stock BT21 mugs, card holders and badges.


4. GAZA Cafe - Birthday Events


Gaza Cafe is located in Soho, less than five minutes walk down the road from Sokollab. They serve Korean style desserts and they also organise Kpop birthday events in London.


They have organised a birthday event for Jin and they are also organising Taehyung global cafe event later this month.


Gaza Cafe Soho

Address: 47 Greek St, Soho, London W1D 4EE

Opening Times: Monday - Sunday, 12 PM - 11 PM

Gaza Cafe Soho Instagram



In conclusion - if you want popular items like headbands and pillows you will still have to order them online. If you are after BTS albums, posters, stickers and some other BT21 miscellaneous small merchandise and have the funds - this just might be a small plaster on a big wound of desire European market has for BT21 merchandise.

Follow me on Instagram for my latest discoveries & travel adventures.




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